Bringing visitors Back to Bush
This youth-led initiative is hoping to deliver a boost to the local Hindmarsh Shire, by broadening the appeal of tourist attractions to an untapped demographic.
Thanks to a $10,000 FRRR ABC Heywire Youth Innovation Grant, Hindmarsh Shire Youth Council (HSYC), with the support of Hindmarsh Shire Council, developed a local tourism guide for families to bring visitors ‘Back To Bush’.
Hindmarsh Shire is located in the Wimmera-Mallee region of Victoria, near the border with South Australia.
Traditionally, the area which covers a whopping 7,500 square kilometres had attracted an older tourist. HSYC saw an opportunity to showcase the available entertainment, shopping facilities, accommodation, along with local youth and family-friendly venues across Hindmarsh Shire.
This was a project that was as much about rediscovering the ‘hidden gems’ available to locals, while also increasing the likelihood of tourists to visit the attractions.
A 64-page colour brochure was produced by the HSYC after 12 months of hard work. Youth participation was pivotal in the production of the brochure from planning through to production and distribution. Regular meetings were used to develop content with the group also creating marketing advertisements for many small, family-run businesses which feature throughout the brochure.
The brochure was developed to raise local awareness of the available tourism and recreational destinations and additionally, to encourage those from further afield to visit the small, rural communities within the Hindmarsh Shire.
By increasing the awareness of residents and visitors to all that is available throughout Hindmarsh Shire, HSYC hoped to remind them what is great about living in the bush.
Back to Bush allowed young people to find new connections within their local communities, and engaged youth who were not already involved in local recreational activities.